Wednesday, April 04, 2007

Good luck, guys

AUGUSTA, Ga. — They are as ubiquitous as franchise restaurants along Washington Road and they keep even longer business hours.
Ticket scalpers, or ''Event Attendance Facilitators'' as many of them might prefer to be known, just might outnumber the actual amount of folks who manage to pass through the gates of Augusta National Golf Club.
These guys are everywhere -- talking on cell phones in the shade of the I-20 overpass, holding up signs saying "We Need Tickets'' or "Buy and Sell Masters Badges.'' Most of them are doing this with limited success, of course, because Masters badges remain the toughest ticket in professional sports.
An estimated 30,000 tournament badges are in circulation. The face value for a tournament badge is $176, but the limited supply and extreme demand mean some online entrepreneurs and street-side hawkers will be able to command as much as $4,000 for one.
Scalping is legal here, as long as it's done by a licensed broker and business is conducted at least 2,700 feet from Augusta National. Over the years, the scalpers have multiplied like rabbits. Some large ticket brokerage companies have even gone so far as to purchase or rent homes in Augusta to cater to prospective clients and project an aura of professionalism.
If you don't have the coin to purchase a tournament badge, you can always enter Augusta National's annual public lottery for practice round tickets. Face value is $31 for the Monday round and $36 for Tuesday and Wednesday.
Then again, if you trust in your bargaining abilities, you can always try the entrepreneurs who set up shop along the four-lane road to the course.
You can't miss them.
They'll be the guys sitting in lawn chairs snuggled up with their cardboard signs in front of Hooter's, McDonald's, Dunkin Donuts and any other restaurant with passable coffee and free restroom access.

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